Why Hire a Fractional Head of Sales & Marketing?

The Challenge…

Hiring a full-time senior sales & marketing executive in New York City is a major commitment — often high annual salary, plus benefits, bonuses, and overhead. For many developers, family offices, and investors, that level of expense isn’t justified for a single project or short-term need. Yet without experienced leadership, sales and leasing velocity slows, marketing spend is wasted, and project returns suffer.

…The Solution: Fractional Leadership

As your Fractional Head of Sales & Marketing, Broadlawn Partners delivers C-suite caliber expertise on-demand, tailored to your project’s needs — without the cost and long-term commitment of a full-time hire. You get immediate access to decades of experience leading sales, leasing, and marketing for NYC’s most prestigious and competitive residential developments.

How It Works

  • Flexible Engagements: Part-time, project-based, or milestone-driven.

  • Hands-On Execution: Not just strategy — we oversee day-to-day implementation.

  • Scalable Involvement: Increase or reduce our role as project needs evolve.

  • Fast Ramp-Up: We can be operational in days, not months.

What You Gain

  • Senior-Level Leadership at a fraction of the full-time cost.

  • Immediate Results from proven sales and marketing strategies.

  • Brokerage & Industry Relationships to accelerate absorption.

  • Data-Driven Pricing & Positioning to maximize profitability.

  • Operational Efficiency that cuts waste and streamlines execution.

Track Record of Results

Broadlawn Partners draws on direct leadership experience from landmark projects – delivering accelerated sales, record-setting prices, and operational excellence in the city’s most competitive markets.

Is Fractional Right for You?

A fractional engagement is ideal if:

  • You have a single project that needs expert leadership.

  • You need to reposition a stalled or underperforming development.

  • You want high-level expertise without long-term payroll commitment.

  • You need immediate market credibility and brokerage network access.