At Broadlawn Partners, our mission is to deliver expert execution and high-impact leadership across every phase of residential real estate development. We serve as a trusted advisor to developers, investors, and family offices—providing fractional executive support, sales and marketing strategy, owner’s representation, and full-scope project oversight.

With a sharp focus on maximizing asset value, accelerating absorption, and ensuring operational excellence, we bring deep market insight, hands-on management, and decades of experience navigating New York City’s most competitive real estate environments.

Our services.

  • Fractional Head of Sales & Marketing

    We provide immediate senior-level leadership to drive residential sales and marketing strategy, accelerate sales velocity, enhance brokerage engagement, recruit and mentor top-tier teams, and position your project for maximum visibility and profitability.

  • Owner’s Representative & Strategic Advisor

    We offer end-to-end development oversight, coordinating across design, construction, sales, leasing, and operations, to reduce risk, ensure alignment, and protect your investment from pre-development through completion.

  • New Development Sales Strategy & Execution

    We craft and execute tailored sales strategies, conduct market and comp analyses, establish dynamic pricing models, and build high-performing sales teams to drive velocity from pre-launch through full sellout.

  • Leasing Optimization & Tenant Relations Management

    We identify and implement leasing efficiencies, improve tenant retention, and streamline operations to enhance NOI, reduce turnover costs, and improve resident satisfaction.

  • Sponsor & Condominium/Cooperative Board Consulting

    We provide guidance to Sponsors navigating the transition to resident-controlled Board governance by helping to clarify and manage the Sponsor’s dual role – as Board member and as member of development entity, working to distinguish the legal, fiduciary, and operational responsibilities associated with each role, ensuring compliance and further alignment with marketing and sales goals and objectives.

  • Strategic Market Positioning & Competitive Analysis

    We deliver actionable insights through detailed market intelligence and competitive analysis to ensure your asset is positioned for maximum market share and top-tier pricing throughout its lifecycle.